The Future of Funnel Reporting for CMOs: What to Expect in 2026 and Beyond
Introduction CMOs do not need more metrics. You need faster signal, stronger governance, and reporting that holds up in a boardroom conversation. From 2026 onward, funnel reporting will shift from static dashboards to living systems. Data will be cleaner, privacy expectations higher, and AI will move from novelty to everyday assistant. The leaders who win […]
HubSpot Dashboards Every Marketing Leader Needs to Demonstrate ROI
Introduction There is no shortage of marketing data, but clarity is rare. For most Marketing leaders, the problem isn’t a lack of information, it’s the flood of disconnected reports and lack of insights to tell the story behind the numbers. Every channel, campaign, and team measure something different, making it almost impossible to get a […]
Why Proving Marketing ROI is Harder in NZ and How to Fix It
Introduction Every CMO feels the pressure to prove marketing ROI. But in New Zealand, the challenge comes with its own unique complexities. Budgets are smaller. Audiences are narrower. Data is harder to benchmark. And with fewer resources, CMOs here are expected to deliver the same level of reporting and certainty as their global peers, often […]
The Top 5 Funnel Metrics Every Marketing Leader Should Track
Introduction For marketing leaders, the pressure to prove ROI is relentless. Boards want certainty that marketing spend translates into revenue. CEOs want efficiency and growth. And sales teams want confidence that leads will convert. In this environment, choosing the right metrics matters more than tracking every metric. Vanity numbers like clicks or impressions rarely win […]
How to Align Sales & Marketing with HubSpot
Introduction Wiremu was tearing his hair out. His manufacturing business was doing alright, but something was off. Leads were slipping through the cracks. Meetings between the marketing and sales teams turned into polite blame games. The CRM looked like a kid’s scribble on a foggy car window. “We have great people,” Wiremu told me […]