Introduction
There is no shortage of marketing data, but clarity is rare.
For most Marketing leaders, the problem isn’t a lack of information, it’s the flood of disconnected reports and lack of insights to tell the story behind the numbers. Every channel, campaign, and team measure something different, making it almost impossible to get a single view of what is working, what is not and how to optimise.
That’s where insightful dashboards become invaluable.
The right dashboards don’t just track metrics; a centralised dashboard tells the story of how marketing drives growth. It helps you answer the hardest questions in seconds, not hours, and turn reporting from defensive to proactive.
Here are the five HubSpot dashboards that every marketing leader should have in place to demonstrate ROI with confidence.
1. The Revenue Attribution Dashboard
What it shows
Which marketing efforts are directly influencing revenue from first touch through to closed deal.
Why it matters
This is the most powerful view for any marketing leader. It connects marketing activity to business outcomes and demonstrates accountability. Boards and CEOs care about results, not reach. Attribution shows the link between campaigns, leads, and revenue in a way that everyone understands.
How to use it effectively
Use multi touch attribution to capture the real customer journey, not just the first or last click
Review performance quarterly to identify which channels are consistently delivering pipeline and where to focus future investment
Present this dashboard at leadership meetings to position marketing as a revenue driver
Proving ROI can be especially complex in New Zealand’s smaller, data-limited market. Learn why that is and how to overcome it in our piece: Why Proving Marketing ROI is Harder in NZ — and How to Fix It.
2. The Funnel Conversion Dashboard
What it shows
The percentage of prospects moving through each funnel stage from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL), to Opportunity, and finally to Customer.
Why it matters
This view reveals exactly where prospects are stalling or dropping off. It transforms finger pointing between teams into collaboration by identifying where improvements can be made.
How to use it effectively
Review this dashboard with both marketing and sales teams each month
Optimise campaigns and content around the weakest stages
When conversion rates improve, use this data to justify future investment
3. The Campaign ROI Dashboard
What it shows
A clear comparison between campaign spend and revenue generated.
Why it matters
This dashboard cuts through vanity metrics. Instead of tracking engagement, it shows ROI in financial terms. It gives you the credibility to speak confidently about performance and investment with your CFO or board.
How to use it effectively
Use consistent tracking parameters across all campaigns to ensure accuracy
Include influenced revenue to show the full value of marketing touchpoints
Review outcomes by quarter to highlight performance trends and efficiency gains
Want to see exactly which dashboards help marketing leaders demonstrate ROI with confidence? Explore our guide: HubSpot Dashboards Every Marketing Leader Needs to Demonstrate ROI.
4. The Lead Quality and Source Dashboard
What it shows
Where leads are coming from and how well they perform once in the pipeline.
Why it matters
Lead volume means little without lead quality. This dashboard helps you identify which channels generate the highest converting leads so you can direct spend where it matters most.
How to use it effectively
Compare conversion rates by lead source to identify top performing channels
Track how quickly leads move to sales ready stages
Use insights to align campaign strategies with sales outcomes and customer value
5. The Executive Summary Dashboard
What it shows
A high level, board ready snapshot of marketing performance including ROI, influenced revenue, lead volume, and conversion efficiency, all in one place.
Why it matters
Senior leaders want the story, not the spreadsheets. A simple summary view provides clarity and ensures that everyone shares the same understanding of marketing’s impact on business growth.
How to use it effectively
Present this dashboard at monthly leadership meetings
Use visuals and trend lines to communicate faster than tables
Keep reporting consistent so trends and improvements are visible over time
Building Dashboards that Tell a Story
A good dashboard is not just a collection of numbers. It is a narrative that connects activity, performance, and outcomes in a way that everyone in the organisation can understand.
When built correctly, HubSpot dashboards become more than reports. They create a shared language between marketing, sales, and leadership — one that transforms the perception of marketing from cost centre to growth engine.
The right dashboards don’t just measure ROI. They demonstrate it.
If your reporting still feels fragmented or overly manual, Turnpoint can help. We work alongside marketing leaders and their teams to design reporting frameworks that connect strategy, data, and decision making in one place.
👉 Get in touch to book a free ROI audit session and see how clear, confident reporting could transform the way your leadership team views marketing
Proving ROI can be especially complex in New Zealand’s smaller, data-limited market. Learn why that is and how to overcome it in our piece: Why Proving Marketing ROI is Harder in NZ — and How to Fix It.
